- Development
Date
15 July, 2024
Client
Local Service Business
Category
Google Ads / Paid Marketing
Location
New York, USA
We helped a local service business grow its customer base by running a highly targeted Google Ads campaign. The goal was to increase phone calls, form submissions, and in-store visits. Our strategy combined Google Call Ads, Google Map Ads, and high-intent local search campaigns to capture customers exactly when they were ready to buy.
Challenge & Solution
The client was struggling to get consistent leads and convert website visitors into paying customers.
- Solution:
- Focused on profitable geo-targeting for maximum ROI
- Crafted urgency-driven ad copy to drive conversions
- Set up conversion tracking for accurate performance measurement
- Used Google Call Ads & Map Ads to capture ready-to-buy customers
Our Process
- Research: Analyzed competitors and local search trends
- Campaign Setup: Built targeted ad groups and keyword lists
- Optimization: Monitored CTR, CPC, and conversions to refine ads
- Scaling: Increased budget only on high-performing campaigns
Result Driven
- Steady flow of qualified leads
- Lower cost per acquisition (CPA)
- Increased calls, form submissions, and store visits
- Real paying customers instead of just website clicks
