Google Ads Campaigns | Performance Max Strategy
Date
15 July, 2024
Client
E-commerce Brand
Category
Google Ads / Paid Media
Location
New York, USA
We helped an e-commerce brand scale profitably with AI-powered Google Ads campaign. The client had been struggling with high ad spend and low ROAS. Through our strategic optimization, creative asset diversification, and enhanced conversion tracking, we turned underperforming campaigns into a growth engine.
Challenge & Solution
Challages
- Low ROAS in previous campaigns
- Limited ad creatives restricted ad performance
- Weak audience targeting and wasted spend
Our Solution
- Conducted a deep campaign audit
- Created new asset groups by product category
- Optimized geo & audience targeting
- Implemented smart bidding + daily monitoring
- Set up enhanced conversion tracking
Our Process Section
We carefully audited past campaigns to understand the customer journey, then designed tailored asset groups with engaging creatives. Finally, we launched a Performance Max campaign powered by AI-driven optimization for maximum results.
Result Driven
This campaign proved that with a structured setup and optimized targeting, brands can scale profitably.
- 17,500 Conversions
- $0.98 Avg CPC
- 3,097% ROAS
- $60,000 Ad Spend
