Google Ads – Performance Max Campaign
- Development
Date
15 July, 2024
Client
E-commerce Brand
Category
Google Ads / Paid Media
Location
New York, USA
We helped an e-commerce brand scale profitably with AI-powered Google Ads. The client had been struggling with high ad costs and low ROAS. Through strategic optimization, creative asset diversification, and enhanced conversion tracking, we turned underperforming campaigns into a growth engine.
Challenge & Solution
Challenges
- Low ROAS in previous campaigns
- Limited ad creatives restricted ad performance
- Weak audience targeting and wasted spend
Our Solution
- Conducted a deep campaign audit
- Created new asset groups by product category
- Optimized geo & audience targeting
- Implemented smart bidding + daily monitoring
- Set up enhanced conversion tracking
Our Process Section
We carefully audited past campaigns to understand the customer journey, then designed tailored asset groups with engaging creatives. Finally, we launched a Performance Max campaign powered by AI-driven optimization for maximum results.
Result Driven
This campaign proved that with a structured setup and optimized targeting, brands can scale profitably.
- 17,500 Conversions
- $0.98 Avg CPC
- 3,097% ROAS
- $60,000 Ad Spend
